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On-page SEO (Infographic)

28 May On-page SEO (Infographic)

Posted at 17:19h in Uncategorized by
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Once you have done your Keyword planning, you can organize in into a content plan, syncing your creative team to start producing content. This will typically be done in the form of blog posting.

 

Title: Start with your keyword phrases in your title, the closer your keywords are too the front, the more weight they possess. The title is the most important element of on-page SEO. You can fit more keywords in by utilizing “|” character.

Aware’s homepage is: “Software Development Thailand | IT Services & Support: Thailand

 

Modifiers: This relates to the “long-tail” and “short-tail” keyword idea. Typically Aware breakdown their pages by city, or country for instance: Software Development Thailand, System Integration Thailand, IT Services Thailand – however for content it can be “best”, “2018”, “review”.

 

 

URL: Building websites should have clear URL structure, they should include the keyword and be separated by slashes and hyphens IE: https:www.example.com/topic/subtopic/description. They should always be readable and static.

 

This article ideally should have a URL breakdown as follows: www.aware.co.th/marketing/seo/on-page-seo-tips

 

 

Content: Google now works on LSI, Latent Sematic Indexing: in the past you could simply include your keyword multiple times, which would help you in ranking – a technique called keyword jamming or stuffing. These days it’s a bit more sophisticated but you can leverage and sprinkle synonyms to let Google know what your page is about.

 

<h1> Your headers should have keywords included <h1> “On Page SEO for Businesses”
<h2> Include another keyword<h2> “The anatomy to great on-page SEO”

 

Make it long form: The longer the better: aim for 1000-2000 words if possible.

 

Internal Links: Link to 2 – 3 other pieces of content inside your blog or website. To help push value to other pages when you start getting backlinks. Wikipedia is the master of this.

Outbound links: Share the love with other sites. By linking to other authority sites with similar topics will help trigger a relevancy signal with Google.

 

Image optimization:  Make sure your images files include your target keyword (for example, on_page_seo_tips.jpg) also include your target keyword in your title and in the alt text of your image.

 

Technical SEO: Make your site as fast as possible, you can do this by compressing images, utilizing a CDN, or simply switching to faster images.